Over the last few weeks I’ve fielded a lot of questions about investing and protecting wealth from friends and family. Additionally, when I was a guest on the John Rothmann show on KGO the other weekend, I fielded a lot of very good questions that I think deserve answering again for everyone to read. Before I dive into the details, I want to impress upon everyone the following: you don’t need to be Warren Buffett or Ben Graham to be an intelligent investor.
Do I need to spend a lot of time researching stocks and the market in order to make money?
I believe the answer to this question is no. Burton Malkiel, in his book A Random Walk Down Wall Street, proves that you are better off buying a basket of index funds or exchange traded funds (ETFs). Over the long run, money managers will underperform their benchmarks by their fees and trading commissions. For the individual wanting to obtain the market return (~9%) over the long run, ETF investing is a great way to go.
How do I set up a brokerage account? How do I choose a broker?
I would recommend an online discount brokerage account to most investors. These accounts allow you to trade for very low cost, and are protected by the SIPC for up to $500,000 (they protect against the brokerage going out of business, not your stocks losing value). Examples of brokerages are Schwab, Zecco, and Scottrade. Zecco gives 10 free trades each month for accounts worth more than $2,500. To set up an account, you just need to visit the broker’s website and fill out their application. Some brokerage have minimum amounts required to open an account, some do not.
Should I invest now? Isn’t the economy in pretty bad shape?
I believe that the best investment strategy for most people is to invest a little bit each month. This is called dollar cost averaging. The reason this strategy is good is because by investing a little more each month, you average out the price paid for each security, avoiding investing only at market peaks, and it keeps your investment strategy disciplined. Because I recommend averaging into stock positions over a long period of time, starting to invest in a down market is a good idea. It will help you build positions at lower prices than when the market stabilizes and eventually reverts to normal. The market is certainly performing poorly now, but investing in times like this when the 5 and 10 year cumulative returns of the Dow Jones Industrial Average is 0 should set up for a nice return over the coming years (as seen in the graph below). Even if you only invest $100 a month, it’s a start. For those of you only investing a small amount each month, you might consider Zecco as your brokerage. They give 10 free trades each month, so all of your money goes into the investment, not to trading commissions.

How do I figure out which stocks or securities to invest in?
While I’m not going to recommend specific securities to anyone reading my blog, I will recommend using the tools at MarketRiders (www.marketriders.com) to help you figure that out. Based on things such as how soon you need the money and your risk tolerance, it can help you determine what you should invest in. I would also recommend the following books:
A Random Walk Down Wall Street
http://www.amazon.com/Random-Walk-Down-Wall-Street/dp/0393330338/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1223273164&sr=8-1
Stocks For The Long Run
http://www.amazon.com/Stocks-Long-Run-Jeremy-Siegel/dp/0071494707/ref=pd_sim_b_6
Why not just put all my money in Certificates of Deposit (CDs) or cash?
While putting your money in CDs or cash is a safe bet as long as you’re under the FDIC insured limit, you will relatively poorer over time as your returns are lower than the rate of inflation. If you get 3% on a money market account but inflation grows at 4%, then you’re losing 1% each year in terms of real dollars.
I will follow up later with more questions and answers. Please let me know if you have anything specific that you’d like me to cover.