Rebuild the Party has posted a new video about Americans and why they choose to belong to the Republican Party. I think this video has both strengths and weaknesses.
First, the strengths:
- The video aims to show us that the Republican Party is diverse. We’re not just the party of Yosemite Sam as Democrats would like people to think
- The video makes clear the core Republican values of smaller government, lower taxes, transparency in government, strong defense, equal opportunity
- The video makes a call to action for relevant 21st century Party leadership to emerge
- I like the flashbacks to Roosevelt, Lincoln, Reagan, and Goldwater. Unlike most GOP pieces I’ve seen recently, this was not simply a Reagan-fest but did acknowledge that other brilliant men have made contributions to the Party.
Next, the weaknesses:
- The guy playing with the shotgun while speaking does not help the gun-toting image
- Not all Democrats are lemmings. The video was doing so well until taking a personal shot at Democrats. I believe a fully positive message would have more impact here.
Take a view for yourself:
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